Transitioning from a Sheltered Workshop to Supportive Employment: Public Outreach and Communication Strategy

This project developed a public outreach and communication strategy for the Rockbridge Area Occupational Center (RAOC) as it transitions from a sheltered workshop to a supportive employment center.

Project Completed: April 2017


Brooke Peccie

Thomas Cain

Liz Janisse


The Rockbridge Area Occupational Center, an organization which serves adults with intellectual, emotional, and physical disabilities is transitioning from a sheltered workshop model to a supportive employment model.  Through this project student researchers developed a communication strategy geared toward potential employers of the benefits of hiring individuals with disabilities.


Project Details

Agency Name Rockbridge Area Occupational Center (RAOC)
Mission RAOC is a non-profit, non-political, non-sectarian organization existing solely for the benefit of its employees. With financial support from industry, local, state, and federal governing bodies, and private funding, RAOC has provided center-based employment for people with physical, emotional, or intellectual disabilities for 40 years. There are presently 45 employees that work and receive training at the Center. Most were referred by the Virginia Department of Rehabilitative Services, the Rockbridge Area Community Services Board, or other social service agencies.
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